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Maximizing Your Mindshare (and Wallet Share) in the New World of SaaS

Thu, 01 Mar 2007 15:11:00 -0400

I really like SMBLive CEO Matt Howard's way of looking at software as a service. (Some argue that we should start calling it software enabled service.) Matt says running a business is all about maintaining "5 conversations": with oneself, co-workers, external partners (vendors/contractors/distributors), customers and the general public. So ideally, web apps should facilitate personal productivity,
collaboration, vendor management, CRM and sales/marketing.

Traditionally, hosting providers have focused on helping customers maintain a web presence - which only fulfills 20% of the functionalities Matt describes. So I thought it was pretty awesome when Barbara Branaman mentioned that Concentric is in the process of integrating its new collaboration service with its clustered hosting and email solutions. I said the unified offering should help Concentric increase mindshare. Barbara said also importantly, it will boost wallet share. The goal is to earn a larger slice of more customers' IT budgets.

Barbara will need to keep a close eye on Google, whose Apps Premier cover about half of the 5 conversations. Remember last December's headlines about Microsoft battling Gmail for corporate workers' attention? It seems Redmond faces an even tougher challenge with respect to productivity apps: Ars Technica reported yesterday that Google Docs and Spreadsheet account for a 92% share of unique visitors, and 95% of the amount of time spent. I'm not impressed with Google Pages, but Blogger is pretty popular. I'm sure sooner or later both will be rolled into Google Apps, along with Google Base.

Meanwhile, have you heard about eBay's new partnerships with ERP/CRM provider NetSuite (spotted via Mark Crofton's blog) and popular social network Bebo? And SalesForce is looking to build a "circle of success" around its CRM app; David Berlind says their odds are decent.

Earlier David Snead asked via a comment on an earlier post whether easy interoperability between different vendors' apps will obviate the need for hosting providers to customize services for any audience. Based on Rodney Loges' experience, I think the answer is no.

Rodney (who was instrumental in digitalNATION's $100 million sale to Verio as well as Rackspace's launch of its Intensive service) has transformed his company from a web development firm into a SaaS provider by assembling a suite of best-of-breed content management, web analytics, collaboration, etc, tools for associations and non-profits. Each hand-picked application meets specific requirements that his customers share. I think that's what it takes to win in SaaS/SES - of which hosting is just a small percent. In other words, the key is customer segmentation.

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Ubuntu Server Upgrade to 8.04 Hardy Heron

Wed, 30 Apr 2008 17:30:23 +1000

First of all I have to confess that I have been very busy over the last months or two and have not really been motivated to write. I have a few other projects happening at the same time — at work, at home, at church and at my other websites, and I apologise for neglecting this blog. Hopefully I will get back to writing here again. I am also hoping to write shorter pieces — maybe just 2 or 3 paragraphs — so I can make more frequent posts.

Now, something I have been doing over the last couple of days is to upgrade my Ubuntu servers to 8.04 Hardy Heron, which was “officially” released last Thursday. Now it has been almost two months since I wrote my last blog post, which was about switching from Gentoo to Ubuntu, and now most servers/VPSs that I am personally responsible for (except those at work) are running Ubuntu. Hardy Heron is a LTS (Long Term Support) release which I am hoping to build most my apps on for the next 2 weeks. Upgrading to it from previous Ubuntu releases is surprisingly trivial.

# apt-get update

# apt-get upgrade

# apt-get install update-manager-core

# do-release-upgrade

blah blah blah]

The first two steps are only there to ensure you already have latest updates for the current release. It’s quite possible that “update-manager-core” has already been installed. “do-release-upgrade” does all the bulky work — checking whether a new release is available, checking how many packages need to be updated, download, unpackage and install all packages + resolving potential conflicts, etc. And at the end it just reboots your server. Wait for a minute and two, connect back in and hopefully you will be running 8.04 Hardy Heron. I was lucky that it worked on all my Ubuntu boxes.

Do note that the upgrading script, which was written in Python, does chew up quite a lot of memory. I have one tiny 64MB (+256MB swap) VPS that almost got killed with OOM. So be prepared, but YMMV.

So far as a server I haven’t experienced with too much differences. PostgreSQL 8.3 was in but Firebird 2.1 wasn’t (although it should be included “soon”). Now, back to more code hacking.

Site5 Affili-Nation!

Tue, 17 Apr 2007 20:05:33 +0000
Following a bit engineering sneakery and upside-down, underwater development, we’ve got yet another announcement for you… A brand new, smooth and silky, blinged-out affiliate system: Site5 Affiliate Rewards!

This news may not sound like much to those who have not had to endure the trials and tribulations we have seen in integrating a third-party affiliate system ...]

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Fri, 08 Feb 2008 10:34:12 -0600
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