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Thursday, May 01, 2008

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Maximizing Your Mindshare (and Wallet Share) in the New World of SaaS

Thu, 01 Mar 2007 15:11:00 -0400

I really like SMBLive CEO Matt Howard's way of looking at software as a service. (Some argue that we should start calling it software enabled service.) Matt says running a business is all about maintaining "5 conversations": with oneself, co-workers, external partners (vendors/contractors/distributors), customers and the general public. So ideally, web apps should facilitate personal productivity,
collaboration, vendor management, CRM and sales/marketing.



Traditionally, hosting providers have focused on helping customers maintain a web presence - which only fulfills 20% of the functionalities Matt describes. So I thought it was pretty awesome when Barbara Branaman mentioned that Concentric is in the process of integrating its new collaboration service with its clustered hosting and email solutions. I said the unified offering should help Concentric increase mindshare. Barbara said also importantly, it will boost wallet share. The goal is to earn a larger slice of more customers' IT budgets.



Barbara will need to keep a close eye on Google, whose Apps Premier cover about half of the 5 conversations. Remember last December's headlines about Microsoft battling Gmail for corporate workers' attention? It seems Redmond faces an even tougher challenge with respect to productivity apps: Ars Technica reported yesterday that Google Docs and Spreadsheet account for a 92% share of unique visitors, and 95% of the amount of time spent. I'm not impressed with Google Pages, but Blogger is pretty popular. I'm sure sooner or later both will be rolled into Google Apps, along with Google Base.



Meanwhile, have you heard about eBay's new partnerships with ERP/CRM provider NetSuite (spotted via Mark Crofton's blog) and popular social network Bebo? And SalesForce is looking to build a "circle of success" around its CRM app; David Berlind says their odds are decent.



Earlier David Snead asked via a comment on an earlier post whether easy interoperability between different vendors' apps will obviate the need for hosting providers to customize services for any audience. Based on Rodney Loges' experience, I think the answer is no.



Rodney (who was instrumental in digitalNATION's $100 million sale to Verio as well as Rackspace's launch of its Intensive service) has transformed his company from a web development firm into a SaaS provider by assembling a suite of best-of-breed content management, web analytics, collaboration, etc, tools for associations and non-profits. Each hand-picked application meets specific requirements that his customers share. I think that's what it takes to win in SaaS/SES - of which hosting is just a small percent. In other words, the key is customer segmentation.





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This post is part of my case study Hosting Case study. This review is not based
on my experience but is in general based on my ghost writter. I will make a
review as soon as I buy an account from them.

hostgator



If you are looking for the best host, the best network and the best choice,
check out hostgator.com. This is a web hosting provider that has been serving
more than 100,000,000 clients since they started 1992. The best thing that the
clients love about hostgator is their customer service. hostgator makes sure
that their clients are satisfied with the hosting programs that they provide.
They offer several services in order to keep the standards of their services.



Features



hostgator provides only the best services to cater the needs of their clients.



* Edit.com Assistance� They provide editing and website set-up for those who are
in need of one. hostgator has set up a team which handles designing of websites.
Edit.com is a special team for this. The team makes sure that the output will
result to the client�s 100% satisfaction.

* Domain Registration� Aside from designing the webpage, hostgator also provides
the domain registration. You will just have to send them the name that you
wanted and they handle everything for you. They accept payments through Paypal.

* SSL Certificates� This is important for sites, especially those that requires
password and accepts payments through credit cards. For a minimal amount, you
can already avail of this service together with your website design.

* Script Installation� If you are having troubles with the scripts of your site,
hostgator can also do it for you. Just inform them of the script that you wanted
and they will do everything for you.

* hostgator Coupons: hostgator offers many coupons every month so you can buy a
hosting account for 1 month with a price of $0.01 just in case you want to test
them out. Check out the hostgator Coupon Codes



Ease of Use



You do not have to worry if you take hostgator as your host. They provide for
everything that you need. You can avail of everything from them; this is from
the domain name registration, website design, script installation and SSL
Certification. They also have an online customer support that you can talk to,
24/7. No downtime is guaranteed on your website because they only use the best
and the finest equipments.



Pricing



hostgator offer several packages, depending on the need of their clients. They
have website hosting, reseller hosting and dedicated hosting. The website
hosting starts at $4.95 per month with features that will maximize your website.
If you prefer to have the reseller hosting package, you can have it for a
minimum price of $24.95 monthly. This is for those who wanted to have their own
hosting services. The dedicated hosting services, on the other hand, starts at
$174 monthly. All of these hosting services have free set-ups depending on your
preferences.



Support



You need not worry about the support. hostgator has different forms of
assistance or their reliable clients. The best support that they currently have
is their 24/7 online customer service. They have several divisions that can help
you if you have concerns regarding your site and their web hosting jobs. The
company offers knowledgebase support and the flash tutorials where you can learn
all the basic things on these categories. If you have further questions, you can
go to the Gator forums and live chats. These sites have staffs online that can
help you with your concerns. There are also members in the forum that can guide
you with your concern. If you are not satisfied with these supports, you can use
the Ticket system and address your messages to Brent and he will personally
contact you.



Conclusion



hostgator is one of the best web hosting providers. They offer cheap web hosting
compared with other web hosting providers. They area in the process of improving
their services and one of this is working with Windows web hosting.



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